Tuesday, March 31, 2009

The Evolutionary Basis of Consumption - Book

So I just picked up this book I came across on the web. It's quite interesting and the first particular type of text I've seen addressing an Evolutionary Perspective on Marketing and Consumer Behavior. It's called The Evolutionary Basis of Consumption by Gad Saad This is interesting because I think that this particular application of an Evolutionary Framework will yield a lot of data and experiments in the future... since Advertising and Consumer Behavior are massively important drivers of commerce and business.... Marketing Starts with understanding customer need after all. I haven't completed the book yet, but the text so far seems pretty promising. The argument is that this is a compliment to the cognitive and behavioral frameworks currently applied. Ideally this framework of analysis may be helpful in giving a richer explanation of consumer behavior and may lead to more effective expenditure of advertising dollars. It will be interesting to see if this adaptive perspective turns out to be more effective than current paradigms...

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