Saturday, September 5, 2009

Hotness is the mind killer

So I saw this article linked on today about how "Men lose their minds when speaking to pretty women". Of course this is somewhat obvious, it is still interesting to see some scientific experimentation supporting it. Here is a link to the article itself

Remember guys, hotness is the mind killer.

From the article:
The research shows men who spend even a few minutes in the company of an attractive woman perform less well in tests designed to measure brain function than those who chat to someone they do not find attractive.

Researchers who carried out the study, published in the Journal of Experimental and Social Psychology, think the reason may be that men use up so much of their brain function or 'cognitive resources' trying to impress beautiful women, they have little left for other tasks.

John Nash's character in A Beautiful Mind handles the hotness factor beautifully. Check the Nash Equilibrium Bar Scene here (this is actually completely wrong in describing the Nash Equilibrium, but the scene is still great)

This scene was shown to me for the first time in one of my MBA Marketing for Economic Feasibility classes during a discussion of Game Theory. The instructor guy (who was really cool) also brought up the game theory argument of "Go Ugly Early" as a strategic approach. LOL

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