Thursday, November 5, 2009

Why High IQ doesn't mean 'Smart' in the greater context

So I found this fun article on and I thought I would share.

This article on the New Scientist puts the whole business of IQ and other types of IQ into a fun and light perspective while still being salient.

Check it out, this might be DUH for most of you, but it does offer an analytical perspective on why high IQ people can be really dumb sometimes.  This actually reinforces a lot of consumer behavior and cognitive concepts such as the dual cognitive path of the 'pattern matching peripheral path' and the 'central cognitive path'. 

The problem with IQ tests is that while they are effective at assessing our deliberative skills, which involve reason and the use of working memory, they are unable to assess our inclination to use them when the situation demands. This is a crucial distinction: as Daniel Kahneman at Princeton University puts it, intelligence is about brain power whereas rational thinking is about control. "Some people who are intellectually able do not bother to engage very much in analytical thinking and are inclined to rely on their intuitions," explains Evans. "Other people will check out their gut feeling and reason it through and make sure they have a justification for what they're doing." An IQ test cannot predict which of these paths someone will follow, hence the George W. Bush incongruity of people who are supposedly smart acting foolishly.

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